Strategic Customer Relationship Management (CRM)
Provides a practical understanding of CRM concepts, strategies, and technologies used to manage customer interactions, improve business relationships, and enhance satisfaction and retention.
Customer Relationship Management (CRM) Training Course
Provides a practical understanding of CRM concepts, strategies, and technologies used to manage customer interactions, improve business relationships, and enhance satisfaction and retention.
Course Overview
This course provides participants with a practical understanding of CRM concepts, strategies, and technologies used to manage customer interactions and improve business relationships. The training emphasizes how CRM can enhance customer satisfaction, retention, and profitability through data-driven insights and personalized engagement, covering everything from strategic planning to system implementation and measurement.
By the end of this course, participants will be able to:
- Understand the key principles and goals of CRM.
- Analyse customer data to improve relationship strategies.
- Identify and implement effective CRM processes and tools.
- Integrate CRM systems with business operations.
- Enhance customer satisfaction, loyalty, and retention.
- Measure CRM success and ROI using key performance indicators.
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