Course Overview

This comprehensive programme equips participants with the knowledge and practical skills required to start, manage, and scale tourism enterprises and small and medium-sized enterprises (SMEs) in a competitive and rapidly evolving tourism market. The course integrates principles of tourism entrepreneurship, business planning, financial management, market access, innovation, digitalisation, and enterprise sustainability. Participants will gain applied insight into how tourism SMEs can create jobs, drive local economic growth, strengthen value chains, and build resilient, market-oriented businesses — particularly within emerging and developing tourism destinations.