Master Strategic Communication and Digital Diplomacy
The Strategic Communication & Digital Diplomacy Programme equips participants with the communication, analytical, and digital engagement skills required to shape narratives, influence public opinion, and advance institutional objectives in the modern information environment.
Strategic Communication & Digital Diplomacy
The Strategic Communication & Digital Diplomacy Programme equips participants with the communication, analytical, and digital engagement skills required to shape narratives, influence public opinion, and advance institutional objectives in the modern information environment.
Course Overview
This hands-on training course explores communication strategy development, public diplomacy, media management, digital platforms, crisis communication, and countering misinformation—key areas for AU, RECs, and government institutions operating in an increasingly interconnected digital landscape. Participants will develop practical competencies in message crafting, stakeholder engagement, strategic digital campaigning, and online diplomacy. Through simulations, case studies, and hands-on exercises, the programme prepares professionals to communicate effectively on behalf of their institutions, strengthen Africa’s voice globally, and leverage digital tools for governance, diplomacy, and development.
By the end of this training, participants will be able to:
- Explain the principles and importance of strategic communication in governance and diplomacy.
- Develop and implement communication strategies aligned with institutional goals.
- Apply public diplomacy tools to promote national and continental narratives.
- Use digital platforms and social media for effective diplomatic engagement.
- Manage communication during crises, sensitive political events, and high-risk situations.
- Counter misinformation, disinformation, and online threats.
- Craft compelling messages, speeches, communiqués, and digital content.
- Build stakeholder engagement plans and enhance institutional reputation.
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