Smart Tourism, Data & Digital Innovation
A comprehensive 5-day programme equipping tourism and hospitality professionals with the digital tools, data analytics, and innovation strategies to drive smart tourism development.
Smart Tourism, Data & Digital Innovation
A comprehensive 5-day programme equipping tourism and hospitality professionals with the digital tools, data analytics, and innovation strategies to drive smart tourism development.
Course Overview
This comprehensive programme equips participants with the knowledge and practical skills required to design, implement, and manage smart tourism initiatives that leverage data, digital technologies, and innovation to enhance destination performance, visitor experiences, and sustainable tourism development. The course integrates principles of smart tourism ecosystems, digital transformation, data analytics, and innovation management. Participants will gain applied insight into how technologies such as big data, artificial intelligence, IoT, mobile platforms, and digital marketing can be used to improve planning, operations, governance, and competitiveness — particularly within emerging destinations, cities, and developing tourism markets.
By the end of the programme, participants will be able to:
- Understand the principles and components of smart tourism ecosystems
- Apply data and digital tools to tourism planning and decision-making
- Design technology-enabled visitor journeys and experiences
- Leverage emerging technologies to improve tourism operations
- Use digital platforms for tourism marketing, branding, and engagement
- Strengthen governance, data management, and cybersecurity practices
- Develop a practical smart tourism and digital innovation action plan
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