Master Real Estate Marketing, Sales, and Transaction Management
Equip participants with the strategic, commercial, and operational skills required to market real estate assets, manage sales processes, and execute property transactions efficiently and compliantly.
Real Estate Marketing, Sales & Transaction Management Programme
Equip participants with the strategic, commercial, and operational skills required to market real estate assets, manage sales processes, and execute property transactions efficiently and compliantly.
Course Overview
The Real Estate Marketing, Sales & Transaction Management Programme equips participants with the strategic, commercial, and operational skills required to market real estate assets, manage sales processes, and execute property transactions efficiently and compliantly. The programme responds to increasing competition in property markets, evolving buyer behaviour, digital disruption, and heightened regulatory and contractual complexity in real estate transactions. The course integrates real estate marketing strategy, sales management, negotiation, and transaction execution, aligned with industry best practices and professional standards. Participants will gain hands-on experience in property marketing planning, lead generation, client relationship management, deal structuring, negotiation, contracting, and closing—enabling them to maximise transaction value while reducing legal, financial, and reputational risk.
By the end of this training, participants will be able to:
- Explain core principles of real estate marketing and sales
- Design and implement effective property marketing strategies
- Manage real estate sales pipelines and client relationships
- Apply negotiation and deal-closing techniques
- Execute property transactions compliantly and efficiently
- Understand contracts, conveyancing, and transaction documentation
- Manage transaction risks, timelines, and stakeholder coordination
- Improve sales performance and transaction outcomes
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