Master Market Intelligence and Data Analysis for Agricultural Decision-Making
Master the analytical, technical, and strategic skills needed to collect, analyse, interpret, and use agricultural market data to support evidence-based decision-making and improve farm profitability and policy effectiveness.
Market Intelligence & Agricultural Data Analysis Programme
Master the analytical, technical, and strategic skills needed to collect, analyse, interpret, and use agricultural market data to support evidence-based decision-making and improve farm profitability and policy effectiveness.
Course Overview
The Market Intelligence & Agricultural Data Analysis Programme equips participants with the analytical, technical, and strategic skills required to collect, analyse, interpret, and use agricultural market data to support evidence-based decision-making. The programme addresses the growing need for reliable market intelligence to improve farm profitability, value-chain efficiency, trade competitiveness, and policy effectiveness. The course integrates agricultural economics, market analysis, data analytics, and digital tools to translate raw data into actionable insights. It aligns with Agenda 2063, AfCFTA, the SDGs, national agriculture and trade strategies, and modern data-driven policymaking approaches. Participants gain hands-on experience in analysing prices, demand and supply trends, trade flows, and value-chain performance, enabling them to support farmers, agribusinesses, and policymakers with timely and accurate market intelligence.
By the end of this training, participants will be able to:
- Explain the role of market intelligence in agricultural decision-making.
- Collect and manage agricultural market and value-chain data.
- Analyse price trends, seasonality, and market volatility.
- Assess supply, demand, and competitiveness across value chains.
- Use data analysis tools to generate market insights and forecasts.
- Interpret trade, import, and export data for strategic planning.
- Communicate market insights through reports, dashboards, and briefs.
- Support agribusiness, farmer, and policy decisions using data evidence.
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