Course Overview

This comprehensive programme equips participants with the knowledge and practical skills required to design, manage, and promote cultural, heritage, and creative tourism products that celebrate identity, preserve heritage, and generate inclusive economic value. The course integrates principles of cultural heritage management, creative economy development, tourism product design, storytelling, safeguarding of tangible and intangible heritage, and responsible visitor management. Participants will gain applied insight into how culture, heritage, and creativity can be leveraged to enhance destination attractiveness, support local artists and communities, and ensure that tourism contributes to preservation rather than degradation—particularly within emerging and culturally rich destinations.