Mastering Crisis Communication and Public Diplomacy
Equip yourself with the strategic, analytical, and communication skills required to manage high-stakes information environments and promote institutional credibility during crises, focusing on AU and REC contexts.
Crisis Communication & Public Diplomacy
Equip yourself with the strategic, analytical, and communication skills required to manage high-stakes information environments and promote institutional credibility during crises, focusing on AU and REC contexts.
Course Overview
The Crisis Communication & Public Diplomacy Programme equips participants with the strategic, analytical, and communication skills required to manage high-stakes information environments and promote institutional credibility during crises. The course explores crisis communication planning, rapid response mechanisms, digital media management, public diplomacy strategies, and intergovernmental communication protocols, with a strong focus on AU and REC contexts. Participants will gain hands-on experience in message crafting, stakeholder coordination, crisis scenario management, and communication strategy development through simulations and real-case analyses.
By the end of this training, participants will be able to:
- Explain the principles of crisis communication and public diplomacy in governmental and intergovernmental contexts.
- Develop and implement crisis communication strategies that safeguard institutional credibility.
- Manage communications during emergencies, sensitive political events, and high-risk situations.
- Apply public diplomacy tools to promote national and continental narratives.
- Coordinate communication across AU, RECs, government ministries, and international partners.
- Develop compelling messages, talking points, communiqués, and media statements.
- Use digital and social media platforms for rapid information management and reputation protection.
- Respond to misinformation, disinformation, and communication breakdowns during crises.
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