Master AI-Powered Customer Service, CRM & Contact Centre Optimisation
Provides advanced knowledge and practical skills on applying Artificial Intelligence (AI) in customer service, CRM, and contact centre operations to enhance customer experience and service efficiency.
AI-Powered Customer Service, CRM & Contact Centre Optimisation
Provides advanced knowledge and practical skills on applying Artificial Intelligence (AI) in customer service, CRM, and contact centre operations to enhance customer experience and service efficiency.
Course Overview
This course provides advanced knowledge and practical skills on the application of Artificial Intelligence (AI) in customer service, customer relationship management (CRM), and contact centre operations. It focuses on how AI-driven tools can enhance customer experience, service efficiency, personalization, and performance management across digital and human-assisted service channels. Participants will gain the capacity to deploy AI responsibly to optimize service delivery, improve customer satisfaction, reduce costs, and support data-driven decision-making in customer-facing operations across public and private sector organisations.
By the end of this course, participants will be able to:
- Understand core AI concepts and their relevance to customer service and CRM
- Apply AI tools to automate, personalize, and optimise customer interactions
- Use AI-driven analytics to improve service quality and customer satisfaction
- Enhance contact centre performance through predictive and real-time insights
- Address data privacy, ethics, and governance challenges in AI-enabled service environments
- Support digital transformation and continuous improvement in customer service operations
Ready to Transform Your Career?
Join thousands of professionals who have advanced their careers with our world-class training programs.