Master Agribusiness Management and Market Linkages
The Agribusiness Management & Market Linkages Programme equips participants with the managerial, financial, and market-oriented skills required to transform agriculture from subsistence to competitive, market-driven enterprises.
Agribusiness Management & Market Linkages Programme
The Agribusiness Management & Market Linkages Programme equips participants with the managerial, financial, and market-oriented skills required to transform agriculture from subsistence to competitive, market-driven enterprises.
Course Overview
The Agribusiness Management & Market Linkages Programme equips participants with the managerial, financial, and market-oriented skills required to transform agriculture from subsistence to competitive, market-driven enterprises. The programme focuses on strengthening agribusiness value chains, improving market access, and building sustainable linkages between producers, processors, traders, and consumers. The course integrates agribusiness management principles with value-chain development, trade, and market systems, aligned with AfCFTA, Agenda 2063, the SDGs, and national agricultural and industrialisation strategies. Participants will gain practical experience in agribusiness planning, value-chain analysis, marketing, finance, and partnership development. By combining production, business, and market perspectives, the programme prepares professionals to build profitable, inclusive, and resilient agribusinesses.
By the end of this training, participants will be able to:
- Explain core principles of agribusiness management and value-chain development.
- Analyse agricultural value chains and identify market opportunities.
- Develop viable agribusiness business models and plans.
- Strengthen market linkages between farmers, processors, and buyers.
- Apply marketing, pricing, and branding strategies for agricultural products.
- Manage agribusiness finance, costs, and investment decisions.
- Promote inclusive participation of smallholders, women, and youth.
- Leverage regional and international markets under AfCFTA.
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